Harborough Hustle Podcast
Why Apply to be on the show?Podcasts are an easy and effective way to promote your business. People buy from people and in the Harborough Hustle we get to know a bit more about the people behind the business. This is absolutely not a “buy my product or service” hard sell – we want to get to know a bit more about you – but it’s often said that people buy from people and in getting to know you better, it will of course increase the profile of you and your company.
Why Apply to be on the show?
Some Key Benefits of Podcasting
Build Relationships
Personal connection: Podcasts provide an opportunity for local businesses to build relationships with their audience and customers. By sharing stories, insights, and experiences through the podcast medium, businesses can establish a personal connection and foster a sense of familiarity and trust [1][2].
Time and Convenience
Convenience and easy to understand: Podcasts offer an easily digestible format for information consumption. Instead of reading lengthy blog posts or articles, listeners can tune in to podcasts during their daily activities like commuting, exercising, or cooking. It provides a convenient way for the audience to absorb information and stay engaged.
Listen
Increased customer engagement: Podcasting allows businesses to open up more avenues of communication with their audience. By live streaming podcast recordings or providing opportunities for listeners to participate in discussions, businesses can foster engagement, gather feedback, and create a sense of community around their brand. This interactive element can strengthen the bond between the business and its customers
Demonstrate Authority
Building authority and credibility: Appearing on a podcast can position a local business as an authority in its industry or niche. By sharing valuable insights, expertise, and industry knowledge, businesses can establish themselves as thought leaders, which can enhance their reputation and credibility [1][3]
Brand Awareness
Inreased brand awareness: Podcasts provide an additional platform for local businesses to promote their brand and reach a wider audience. Through effective marketing strategies such as social media promotion and email signature inclusion businesses can expand their visibility and attract new customers.
SEO
Content repurposing and SEO benefits: Podcast episodes can be repurposed into blog posts, creating additional content for a business’s website. This not only provides valuable information to website visitors but also improves search engine optimization (SEO). Podcasts can help build backlinks through guest promotions and submissions to podcast directories, which can enhance a business’s online presence
We have based the above content on several trusted sources. These are shown in the numbered links.