Unlocking Social Media Success: Meet Nicola of Moss Social
Nicola’s journey from Harborough to Melton Mowbray, her shift from accounts to social media marketing, and her impactful work in the Market Harborough Business Network make her story truly inspiring.
A Journey from Numbers to Networking
Nicola didn’t start her career aiming to be a social media guru. Initially, she spent her time working in accountancy—a field far removed from the dynamic world of social media marketing. However, her time working in marketing roles for heritage venues like Kelmarsh Hall and Rockingham Castle ignited a new passion. Here, she discovered the pivotal role social media could play in engaging customers and growing businesses.
Her enthusiasm wasn’t just contained within office walls; her boss at Rockingham served as a mentor, encouraging her to explore networking further. This experience not only shaped her career but also provided her with valuable insights into business dynamics and customer engagement.
The Leap to Entrepreneurship
With a nudge from her supportive boss and an ever-growing passion for digital networking, Nicola founded Moss Social in September 2020. Her focus? Helping small businesses navigate the often overwhelming and rapidly changing landscape of social media. What sets Nicola apart is her keen understanding of knowing where your audience is—the cornerstone of any successful social media strategy.
While many businesses feel pressured to be omnipresent across all social platforms, Nicola’s philosophy centres around quality over quantity. She opts for impactful engagement over spreading oneself too thin, exemplified in her shift to focusing on LinkedIn. Realizing its potential for B2B communication, Nicola has successfully leveraged LinkedIn for lead generation, making it the go-to platform for businesses aiming to connect with each other.
Community Advocate and Educator
Nicola’s impact extends beyond digital screens. She is an active member of the Market Harborough Business Network, and her dedication to empowering others shines vividly in her local community work. One noteworthy initiative she organised was an event where students interacted with business professionals, offering an invaluable experience of business networking. The success of this event—which saw students confidently presenting to a room full of professionals—highlights Nicola’s knack for fostering growth and building confidence in others. Plans are underway to expand this event to more schools, embodying Nicola’s commitment to continuous community development.
Lessons from Mistakes and Triumphs
During our conversation, she openly shared her biggest mistake in business: succumbing to external pressures and not trusting her instincts. This transparency underscores Nicola’s belief in learning from missteps. She emphasises the importance of self-belief and the necessity of drowning out negative voices—a lesson valuable for entrepreneurs and professionals alike.
Tips and Resources for Listeners
Nicola’s passion for teaching extends to our listeners. In this episode, she offers a free downloadable resource to optimize LinkedIn profiles. Her practical tips on LinkedIn usage have been a game-changer for many of her clients, including Martin, our host, who vouches for her expertise in optimizing podcast promotions through LinkedIn.
Conclusion
Nicola Moss is not just a social media marketing expert; she’s a beacon of inspiration for small businesses navigating the complex digital world. Her journey is a testament to the power of continuous learning, community engagement, and the courage to take transformative leaps.
Tune in to HH 017 to hear more about Nicola’s journey, tips, and insights. If there’s one takeaway from Nicola’s story, it’s this: understanding your audience and trusting your instincts can pave the way to remarkable success.
Catch you in the next episode of Harborough Hustle!
If you would like to learn more about Nicola, be sure to check out the show notes in this episode of Harborough Hustle.
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